Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."
互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creatingabuzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”
It's no accident that great companies often have great AD campaigns and use social media effectively-they are leveraging the same deep understanding of the consumer.
毫无意外地，伟大的公司总是有好的广告公关，有效的利用社交媒体，这方面他们同样成功的利用了对消费者的深刻理解。
From creating viral alternate reality campaigns to using social networks to build awareness, the movie industry is busy leveraging social media to connect with fans and promote its products.
从病毒交替现实的营销方式创立之日起，再到使用社交网络来构筑知名度。电影行业为了拉拢影迷，推广电影，都在忙于利用社交媒体的优势。
This post originally appeared on the American Express OPEN Forum, where MashableMashable regularly contributes articles about leveraging social media and technology in small business.
这篇文章最早发表在美国的openforumMashable定期将影响小企业社会媒介和技术的文章贡献到哪里。
The key for job seekers is to do their research and seek out prospective employers who are leveraging social media to spread their employment brand.
求职者关键是要做好调查并且寻找那些运用社交媒体来传播公司品牌的潜在雇主。
But despite this increase, few physicians are truly leveraging the power of social media.
尽管这些现象越来越普遍，但是，能够真正认识社交媒体力量的医生还是极少数。
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way.
利用内容营销和社交媒体的威力有助于快速提升你的受众和客户的数量。
At the same time, leveraging the advantages of modern media images, the filming of a TV Aqua Yangzhou, increase cultural transmission of water to create "water rhyme Yangzhou" city cultural brand.
同时，借力现代传媒的影像优势，拍摄了一部《水韵扬州》的电视宣传片，加大水文化传播，从而打造“水韵扬州”的城市文化品牌。
At the same time, leveraging the advantages of modern media images, the filming of a TV Aqua Yangzhou, increase cultural transmission of water to create "water rhyme Yangzhou" city cultural brand.
同时，借力现代传媒的影像优势，拍摄了一部《水韵扬州》的电视宣传片，加大水文化传播，从而打造“水韵扬州”的城市文化品牌。
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