Besides hotels, the Lotte Group also has chemical and retail businesses.
除了酒店，乐天集团也有化工和零售业务。
In this essay, South Korea's Lotte Group, as a case study using transnational perspective to the establishment of its corporate brand strategy and shaping.
本文以韩国乐天集团为个案，用跨国的视角来研究其企业品牌战略的建立与塑造。
He was a top aide to Shin Dong-bin who last year beat back a challenge from his older brother, emerging triumphantly as the chairman of the Lotte Group, founded by their 93-year-old father.
李仁源是乐天会长辛东彬的左膀右臂，辛东彬在去年击败了长兄，继承了由其父创办的乐天集团，而其父今年已经93岁高龄。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
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