Sina has spent a considerable amount of time to understand microblog as a form of mass public media instead of a communication tool.
新浪曾经花费了相当多的时间去体会作为公共媒体的微博代替即时通信工具。
Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.
诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。
Based on the theoretical framework of communication and mass media, dealing with this issue is through different dimensions to analyze it.
在理论框架的基础上，和大众媒体深入沟通，通过不同的维度来分析处理这个问题。
Mass communication is a term used to describe the academic study of various means by which individuals and entities convey information to large scale of the populations through mass media.
大众传播是通过大众媒体传达信息，用来描述由个人和实体以大规模人口的各种手段的学术研究的一个术语。
It has become a new tool of communication, a new media, and a new mass culture, and a new platform of VR.
它是一种新的人际交流工具、一种新的媒介、一种新的大众文化和一种新的以虚拟为基础的文化平台。
Contemporary mass communication is mainly visualizing in two ways: the visualization of printing media forms and the visualization of traditional art forms.
当代大众传播的视觉化主要有两种表现形态：印刷媒介形态的视觉化传播和传统艺术形态的视觉化传播。
However, when acknowledging the rationality of the popular culture's trend, metropolitan mass communication media should reflect upon such a reality and give their proper evaluation.
但是，在承认大众文化这一趋势存在合理性的同时，都市传媒应该对此现实作出自己的理性沉思和价值评判。
Meanwhile, in mass communication activities, the phenomenon of excessive TV news entertainment has had a. negative impact on the society, the audience and the media themselves.
同时．在大众传播活动中也出现了电视新闻娱乐过度的现象，给社会、受众以及媒体自身都带来了负面影响。
The studies of mass communication consider that mass media is completely the instrument of social control and due to this reason, effect studies becomes the most important aspect of studies.
大众传播研究的兴起，完全偏离了“关系”的视角，相反，大众媒介彻头彻尾就是社会控制的工具，效果研究成为中心，其原因就在于此。
Based on the theoretical framework of communication and mass media, dealing with this issue is through different dimensions to analyze it.
基于通信和大众传媒的理论框架，解决这一问题是通过不同的维度来分析它。
Mass media is a pervasive health communication channel. The representation of a disease by media largely determines the recognition and attitude towards the disease or patients.
大众媒介是一种无处不在的健康传播渠道，媒介对某个疾病的建构很大程度上决定着受众对疾病或患者的认知和态度。
TV talk shows is a form of interpersonal communication through the mass media, on the host, its context and level of cross-cutting, not the dual constraints of stability and so on.
电视谈话节目是一种借助人际传播形式的大众传播，对主持人而言，其语境具有交叉性和层次性，不稳定性和制约的双重性等特点。
This paper analyzes communicator, message, media, audience, feedback and other elements of the process of mass sports communication one by one.
研究对大众体育传播过程中传播者、讯息、媒介、受众及其反馈的诸要素逐个进行了理论分析；
By the rapid development of modern mass media, the mass media has grown more and more effective during the course of scientific communication, namely the turn of mass media.
随着现代传媒技术的飞速发展，大众媒介在科学传播中发挥着越来越大的作用，即科学传播的媒介化转向。
Overall, the prosperous development of mass communication, especially the new media should pave way to the occurrence of fake or inauthentic news, when taking the two reasons into considerations.
总体而言，大众传播的蓬勃发展，尤其是新媒体应铺平道路的假、不真实新闻的发生，当以两方面考虑。
Throughout his career, Paik celebrated the democratizing possibilities of television and mass media communication.
白南准在其艺术生涯里主张让电视及大众媒体的沟通更大众化。
From newspapers to radio, from television to the network, the emergence of new media is always landmark in mass communication field.
从报纸到广播，从电视到网络，每一种新媒体的兴起都是大众传播领域的一次飞跃。
In the process of operation, the network media encourages the mass to participate in the crucial link of information communication.
网络媒介在其运作过程中鼓励大众积极地参与到信息传播的关键环节中来。
But it is always make the television its mass media, the communication effect is unavoidably influenced by the shortcomings of mass communication.
但电视广告素以电视为传播媒介，因此其传播效果就不可避免地受到大众传播弊端的影响。
Make a thorough description of mass communication media on spreading condition of the competition consent of CBA Taiyuan division.
对各种大众传播媒体对CBA联赛太原赛区赛事内容传播状况进行了细致梳理；
The media of mass communication not only influence their lives, but also become their tools.
大众传媒不仅仅影响他们的生活，而且成为他们利用的工具。
Mass media are important means of message transmission, communication, and the creation of images.
大众传播媒介是传递信息、实现沟通、促进交流、塑造形象的重要手段。
Following the changes of communication modes caused by influence of new media, the mass reading style, as an essential part of human's life, has been changed so much and it is only a beginning.
作为人类生活重要内容的一部分，大众阅读方式在新媒体深刻改变着传播模式的背景下，已经产生了巨大的变化，并且变化才刚刚开始。
As a kind of culture which relates to lots of mass communication media, undoubtedly, mass culture is different to mainstream culture and elite culture.
作为一种更多地与大众传媒密切相关的文化，大众文化无疑与传统的更多地与人际传播、组织传播密切相关的主流文化、精英文化明显不同。
However the changes of media enviroment caused by social transfomation directly influences and extends the communication forms and funtion of mass media.
在昆曲文化历史时期的传承和传播中，大众媒介发挥了关键性的作用。
In the present time, children live in a society where mass media has being developed and various kinds of information infiltrates children's daily lives by means of plentiful communication.
当代儿童生活在大众传媒高度发达的社会，各种信息通过丰富的传播手段渗透到儿童日常生活的各个方面。
"Media criticism" is an important branch of modern mass communication. In a word, it, which belongs to the field of application communication studies, is to criticize media.
“媒介批评”是现代大众传播学的重要分支，简单而言，就是批评媒介，是对大众传播媒介本身进行批评，属于应用传播学的研究领域。
In the background of globalization, mass media which make the advantage of communication, construct the country image by international news report and critics.
全球化的背景下，大众传媒凭借其传播优势，通过报道一个国家而塑造着这个国家在社会公众中的国家形象。
Dubbed films, one of the most influential mass media merged in the 1950s in China, have promoted and made great contributions to the cross-cultural communication especially in the modern society.
译制片，作为跨文化传播大众媒介，是不同语言的国家间文化交流的使者，是跨文化传播在人类现代社会的集中体现。
Dubbed films, one of the most influential mass media merged in the 1950s in China, have promoted and made great contributions to the cross-cultural communication especially in the modern society.
译制片，作为跨文化传播大众媒介，是不同语言的国家间文化交流的使者，是跨文化传播在人类现代社会的集中体现。
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