This paper introduces the connotation and significance of the brand community, puts forward the strategies for our domestic enterprises in constructing their brand communities and the modes to employ.
文中介绍了品牌社区的内涵与意义，针对我国的服装企业提出了创建品牌社区的策略，以及在构建品牌社区时可以借助的方式。
This paper introduces the connotation and significance of the brand community, puts forward the strategies for our domestic enterprises in constructing their brand communities and the modes to employ.
文中介绍了品牌社区的内涵与意义，针对我国的服装企业提出了创建品牌社区的策略，以及在构建品牌社区时可以借助的方式。
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