It is painful to acknowledge, but marketers were right all along: pester power works.
要承认这一点很痛苦,但市场营销商们的理念一直正确——孩子一哭闹,父母就买单。
The growth of the issue of Pester Power is directly related to the rise of child advertising.
“儿童消费力”问题愈发突出与儿童广告的增加直接相关。
They know that standing up to pester power makes for an awful day, but it also makes for a better future," he said.
他们知道,要经受住孩子的纠缠有可能使这一天都很烦人,但是同样能产生美好的未来。
Pester power is a child's ability to affect their parents' marketing decisions, often through the use of nagging, or pestering.
“儿童消费力”指的是儿童影响其父母消费决策的能力,通常通过唠叨和纠缠不休达到让父母购物的目的。
Several times a day the boy mentioned the expensive video game to his mom, hoping that pester power could convince her to buy it for him.
这个男孩一天好几次向他的妈妈说起这款昂贵的电子游戏,希望用他的纠缠能力逼妈妈为他购买。
As for what we buy our children, Cassidy says we should negotiate with them, not fall victim to pester power; ask what they think they need.
卡西迪表示,我们为小孩买礼物时,应该与他们进行沟通,不要迁就于小孩的软缠硬磨;而要问他们需要什么。
As for what we buy our children, Cassidy says we should negotiate with them, not fall victim to pester power; ask what they think they need.
卡西迪表示,我们为小孩买礼物时,应该与他们进行沟通,不要迁就于小孩的软缠硬磨;而要问他们需要什么。
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