Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
First, I will provide an overview of green food and green food marketing concept, as well as the relationship between them.
首先，本文将概述绿色食品和绿色食品营销的概念，以及他们之间的关系。
This paper reviews the concept and content of relationship marketing.
本文首先回顾了关系营销的概念和内涵。
The subject of this thesis is "Relationship Marketing". Although it is not a new concept, I will attempt to introduce fresh insight into the traditional marketing system, focusing on "Customer Value".
关系营销作为本文提出的主要内容，本身不是一个新概念，但是它是对传统市场营销模式的重新看待，把重点放在客户价值上。
The subject of this thesis is "Relationship Marketing". Although it is not a new concept, I will attempt to introduce fresh insight into the traditional marketing system, focusing on "Customer Value".
关系营销作为本文提出的主要内容，本身不是一个新概念，但是它是对传统市场营销模式的重新看待，把重点放在客户价值上。
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