Part III studies the legal nature and the content of right of trade name.
第三部分研究商业名称权的性质与内容。
Cases involving the conflict between the right of trade name and the trademark right have shown a tendency to increase.
商号权与商标权之间发生冲突的案例，在实务中呈逐渐增多趋势。
Franchisor is the owner of a franchise who transfers the right of conducting business under a trademark or trade name to a franchisee.
特许人是特许权的所有者，并且把以某商标或商号名义开展业务的权利转让给受许人。
The most essential right in Franchising is intellectual property, including trademark, trade name, patent proprietary technology, sign of service, commercial secret, mode of operation, etc.
特许经营中的特许权，其实质是知识产权，它包括商标、商号、专利、专有技术、服务标记、商业秘密、经营模式等多种形式。
In the discussion to the setting of the mortgage right for intellectual right, the author set the general principle and had respective explanation to mortgage patent, trade mark, firm name and works.
知识产权质权的设定中规定了设定的通则，又分别论述了专利权、商标权、商号权、著作权质权的设定。
In the discussion to the setting of the mortgage right for intellectual right, the author set the general principle and had respective explanation to mortgage patent, trade mark, firm name and works.
知识产权质权的设定中规定了设定的通则，又分别论述了专利权、商标权、商号权、著作权质权的设定。
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