The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
社会营销观念要求营销者在确定营销策略时,要考虑企业利润、消费需求和社会利益三者平衡。
Conclusion: on a base of the principles of common services, emphasis are place on the societal marketing and integrated marketing, which are the tiptop qualities of techniques...
结论:应在遵循医疗保健服务产品属性的基础上,更加注重社会营销和整合营销,把高标准技术、合理收费和无微不至的人文关怀作为营销的重点。
Marketing will be appropriate when the level of self-interest is insufficiently consistent with societal goals to elicit behavior.
当自身利益的程度与社会目标不甚吻合,不足以引发行为时,营销就成了合适的行为。
Marketing will be appropriate when the level of self-interest is insufficiently consistent with societal goals to elicit behavior.
当自身利益的程度与社会目标不甚吻合,不足以引发行为时,营销就成了合适的行为。
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