The mass media, advertising and sports are other forces for homogenization.
推动同质化的力量还有大众媒体、广告和体育。
The study result is that the main factors influencing undergraduate sports attitude are gender, personality, health situation, mass media, family education and school education.
研究结果表明：性别、性格、身体状况、大众传媒、家庭教育和学校教育是影响大学生体育态度的主要因素。
In the era of modern intellectual economy, as a complicated social cultural phenomenon, sports industry must have natural relationship with mass media.
在当今知识经济时代，体育产业作为一种复杂的社会文化现象，必然与大众媒介有着天然的联系。
The reports of sports news are becoming more entertaining as a result of the global entertaining trend of the media and the needs of the mass.
由于全球媒介的娱乐化趋势和受众的需求，使得体育新闻的报道也越来越娱乐化。
This paper analyzes communicator, message, media, audience, feedback and other elements of the process of mass sports communication one by one.
研究对大众体育传播过程中传播者、讯息、媒介、受众及其反馈的诸要素逐个进行了理论分析；
The organizers of sports games do the rebroadcast transactions with mass media to obtain great returns, in which the organizers seem to have an exclusive right on sports games.
体育比赛组织者同传媒进行转播权交易并取得丰厚回报，似乎组织者对体育比赛有一种专有的权利。
The sports star is the use of the mass media to build and demonstrate in front of the public has high name recognition, reputation of the athletes image.
体育明星是利用大众传媒打造并展现在大众面前的具有较高知名度、美誉度的运动员形象。
Sports star is an athletic image with high level popularity and reputation made by utilizing mass media and presented to the public.
体育明星是利用大众传媒打造并展现在大众面前的具有较高知名度、美誉度的运动员形象。
Sports star is an athletic image with high level popularity and reputation made by utilizing mass media and presented to the public.
体育明星是利用大众传媒打造并展现在大众面前的具有较高知名度、美誉度的运动员形象。
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