To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
In the fierce market competition, FMCG enterprises have adopted the strategy of brand extension in order to safeguard and consolidate the original brand, further increase brand value.
在激烈的市场竞争中，快速消费品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
Brand extension is one of the important contents of brand management strategy.
品牌延伸是品牌经营战略的重要内容之一。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Liushen national brand culture, strategy of the product, the place in the market as well as the extension of the product are related.
对六神的本土品牌文化、产品策略、产品定位以及产品的延伸进行了论述。
In the fierce market competition, the luxury enterprises in order to safeguard and consolidate the status of the original brand, increase brand value, have taken brand extension strategy.
在激烈的市场竞争中，奢侈品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.
随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。
Take the lead in becoming show the success of brand extension strategy practitioners.
率先成为节目品牌延伸策略的成功实践者。
The 21st century will be a brand competition world. The apparel brand extension of the garment industry has become the main strategy for growth, which has been paid attention by many corporations.
二十一世纪将是品牌竞争时代，服饰品牌延伸已成为服装企业成长的主要策略，备受企业重视。
The 21st century will be a brand competition world. The apparel brand extension of the garment industry has become the main strategy for growth, which has been paid attention by many corporations.
二十一世纪将是品牌竞争时代，服饰品牌延伸已成为服装企业成长的主要策略，备受企业重视。
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