• This article explained the reason that brand's flaw make influence on consumer's preference change based on the theory of cognitive dissonance.

    论文基于认知失调理论来审视品牌缺陷消费者品牌偏好造成影响

    youdao

  • Psychologists use a theory known as "cognitive dissonance" to help explain the persistence of booms and busts. It means most of us feel anxious when faced with conflicting beliefs.

    心理学家用一个认知失调理论解释市场繁荣萧条持续性意思是说我们面临信仰冲突的时候会感到焦虑,因此,为了减缓这种感觉,我们倾向于相信那些正好支持我们所想的新信息。

    youdao

  • Psychologists use a theory known as "cognitive dissonance" to help explain the persistence of booms and busts. It means most of us feel anxious when faced with conflicting beliefs.

    心理学家用一个认知失调理论解释市场繁荣萧条持续性意思是说我们面临信仰冲突的时候会感到焦虑,因此,为了减缓这种感觉,我们倾向于相信那些正好支持我们所想的新信息。

    youdao

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