Word of mouth marketing really isn't about marketers or even marketing.
口碑行销的核心，其实不在于行销人员，甚至不在于行销活动。
Word of mouth marketing is often so simple and so obvious that people forget to try it.
口碑行销往往太过简单明了，使得大家都忽略了要运用这种方法。
Craigslist is also one of the earliest examples of a site built through word of mouth marketing.
而且Craigslist是最早的通过口碑营销成功进行推广的网站之一。
First, I think it is important to distinguish between word of mouth marketing and viral distribution.
首先，我应该向大家解释一下口头营销和病毒式营销的区别。
Finally the fundamental topics of control and management of Word of mouth marketing and communication are expounded.
最后，对口碑营销传播的控制和管理的基本问题进行了论述。
In the second chapter , the author confirmed the concept of Word of mouth marketing and its importance and characteristics.
然后，界定了口碑传播的概念，叙述了其重要性和特点。
Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.
寻找一条出路，给客户提供价值，而人性化的业务则会带来更多的following，增加口碑营销。
WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit's website.
口碑营销和免费的媒体报道应该是任何非营利组织网站宣传计划中的重要组成部分。
She said, "the best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place."
她说，“最好的体验歌剧的方法是在舞台上，最好的采用口碑营销的方法是提出一个适当的推荐营销计划。”
But now a new study by a marketing professor in Canada backs it up a step and seeks to understand how word of mouth affects the attitudes of the teller.
不过，加拿大一位营销学教授在日前进行的一项新研究使口碑的研究上了一个新台阶，他试图了解口碑是如何影响评论者的态度的。
The traditional marketing strategy for these films has been to expand to more and more markets as word of mouth, press and publicity propel the films forward.
电影传统的营销策略已经越来越多延伸到市场口碑，依靠公众的力量来推动电影的宣传。
Some marketers have concluded that "word of mouth" marketing cannot be bought.
有些市场营销者认为“口碑之力”是无法用金钱购买到的。
What they really need to understand is that the conversation and word of mouth are the key to marketing.
他们真正需要了解的是，交流和语言表达将会是营销的关键。
Thus E-mail marketing, viral feature sets, and word of mouth was how Facebook was launched.
所以Facebook的上市策略是通过电子邮件市场营销，传播特点，和口头的相互转告来实现的。
The DMO’s page has just over 100 fans and will arguably need some serious word-of-mouth marketing to essentially justify the development of the web technology to run the postcard application.
VisitNorway的页面上拥有超过100个粉丝，毫无疑问他们需要一些严肃的口碑传播营销，来平衡这个明信片应用所投入的技术开发成本。
Dave Balter, BzzAgent's founder, thinks word-of-mouth marketing will become a multi-billion dollar industry.
BzzAgent的创始人戴夫·巴尔特觉得经验介绍推销术会成为几十亿美元的产业。
Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."
互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creatingabuzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”
McDonald's marketing has the effect of conscripting America's children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald's.
麦当劳这种营销手段的效果就像是把美国儿童征入无偿的口头营销大军，让他们缠着父母带他们去麦当劳。
Word of mouth is now the number one marketing channel.
口碑相传正成为第一位的市场沟通渠道。
The best possible marketing tool is word of mouth, but a product has to be extremely good to earn it.
市场营销最好的工具是以口相传，但前提是产品品质必需非常出色。
This allows a firm to create buzz around a product and to see what kind of word-of-mouth response it generates, which can be useful for subsequent product development and marketing.
这使一个公司可以围绕一个产品创业，并观察经验介绍后的反映，并将其用于后续产品开发及推销上去。
So what I found in terms of marketing and as an academic is that word of mouth works actually very well and social networking works even better.
所以我发现在市场营销和学术方面来讲,口碑很重要,而网站社交效果更好。
So in my opinion this is an extension of word-of-mouth marketing and evolution.
所以我认为这也是口碑营销的一种延伸和进化。
The star of that realm is Marcus Persson who has sold more than one million copies of his $20 game Minecraft, all by word of mouth from direct fans and not dime of marketing.
这个领域的明星是马可斯﹒裴森，他将他20美元的游戏Minecraft卖出了超过100万份，而这仅靠晚间们之间的互相交流，没有一分钱是来自市场交易。
Good word-of-mouth marketing businesses needs to grasp the initiative, the reasonable requirements of enterprise planning and design, which will certainly give rise to costs.
好的口碑营销需要企业的主动把握，要求企业合理规划设计，这其中一定会产生费用的。
Good word-of-mouth marketing businesses needs to grasp the initiative, the reasonable requirements of enterprise planning and design, which will certainly give rise to costs.
好的口碑营销需要企业的主动把握，要求企业合理规划设计，这其中一定会产生费用的。
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