This paper tries to study systematically the special linguistic phenomena of deviation of brand name by the theory of degree zero, deviation and four worlds regarded as some new methods.
本文不仅把零度偏离作为一种新的研究方法，而且结合四个世界理论，系统地研究了品牌名的偏离这种特殊的语言现象。
As the two important concepts in rhetoric, "Zero degree" and "Deviation" exist in the four worlds of communicative activities.
“零度”和“偏离”是修辞学的重要概念，已存在于交际活动的四个世界之中。
As the two important concepts in rhetoric, "Zero degree" and "Deviation" exist in the four worlds of communicative activities.
“零度”和“偏离”是修辞学的重要概念，已存在于交际活动的四个世界之中。
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