而营销中性体现营销的本质特征，克服了前者的种种弊端。
Marketing neutrality reflects the essential features of marketing, and overcomes above disadvantages.
第一部分：对整合营销渠道的概念进行界定，并分析其本质特征。
Part one: this part offers a definition of integrated marketing channel and analyses its essential feature.
关系营销为处理渠道成员关系提供了一种思路，关系营销的双向沟通、合作、双赢等本质特征为关系型营销渠道提供了指导思想。
Relationship marketing provides a way of handling the relation among channel members, especially its essence such as bilateral communication, cooperation and double wins.
它与传统的产品市场营销理论既存在着必然的联系，又因其紧扣服务的本质特征而具有独特的理论特色。
It not only has relations with the traditional product marketing, but also is very unique theoretically because of its service nature.
它与传统的产品市场营销理论既存在着必然的联系，又因其紧扣服务的本质特征而具有独特的理论特色。
It not only has relations with the traditional product marketing, but also is very unique theoretically because of its service nature.
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