Also, by a little model expansion, this paper discussed the influence on the supply chain when the retailer introduces the private brand and the manufacturer explores the direct channel.
此外本文还将模型进行了扩展,分别讨论了零售商引入自有品牌和制造商采取直销渠道,对供应链所产生的影响。
Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.
与此同时,通过中介效应分析的方法,本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用,使模型得到完善。
Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.
与此同时,通过中介效应分析的方法,本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用,使模型得到完善。
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