New Brand Of Business: Charles Coolidge Parlin, Curtis Publishing Company, and The Origins Of Market Research.
新品牌企业：查尔斯。柯立芝。帕林，柯蒂斯出版公司，以及市场研究的起源。
The first organization for this purpose was set up by the Curtis Publishing Company in the US in 1911, and it was designed to convince advertisers of the value of a particular medium.
第一家市场调查机构是1911年成立于美国的卡提斯出版社市场调查部，其目的是让客户信服某一特定媒体的广告价值。
The first organization for this purpose was set up by the Curtis Publishing Company in the US in 1911, and it was designed to convince advertisers of the value of a particular medium.
第一家市场调查机构是1911年成立于美国的卡提斯出版社市场调查部，其目的是让客户信服某一特定媒体的广告价值。
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