This article from the view of brand utility explores the source of customer-based brand equity.
本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
So retailers must strictly follow the "Customer-based brand equity" model's four steps and six stages to create the strength of their PB.
由此可见，零售商应严格依照“基于顾客的品牌资产”的四个步骤和六个阶段来创建其强势自有品牌。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
A brand is said to have negative customer-based brand equity if consumers react less favorably to marketing activity for the brand under the same circumstances.
如果在相同的情况下，顾客对品牌营销活动的反应更差，则称品牌具有负的基于顾客的品牌资产。
We can find more through further analysis: compared to margin of price promotions, the frequency of price promotions has an even greater influence on customer-based brand equity.
进一步分析得出延伸结论：相对于价格促销幅度，价格促销频率更能影响消费者对品牌资产的评价；
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
In addition, this paper also analyzes the effect of demographic variables on customer experience, brand equity and its dimensions based on the data from the formal study.
此外，本文还以正式研究的数据为基础，就人口统计变量对顾客体验、品牌资产及其维度的影响进行了数据分析。
Furthermore, this study will find out a fast way of the brand promotion basing on the customer-based equity though the key factors attributing to the brand equity.
此外，在众多影响因素中，通过找出对品牌资产起关键作用的因素，可以为品牌迅速提升其基于顾客的品牌资产找到一条捷径。
Furthermore, this study will find out a fast way of the brand promotion basing on the customer-based equity though the key factors attributing to the brand equity.
此外，在众多影响因素中，通过找出对品牌资产起关键作用的因素，可以为品牌迅速提升其基于顾客的品牌资产找到一条捷径。
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