Firstly, the paper introduces 3c method and the pyramid tool in customer Relationship Management, points out that the logistics enterprise also needs the work of customer segmentation.
本论文首先介绍了客户关系管理的3C方法以及方法中的客户金字塔工具,指出物流企业也需要客户细分的工作。
Data mining techniques are broadly used in customer relationship management, which enhance the capacity of customer segmentation to a new level.
数据挖掘技术在客户关系管理领域的应用较广泛,能提高客户细分能力。
Considering the customer relationship management and the customer segmentation theory, this dissertation researches on association rule mining techniques 'application on the customer segmentation.
本文从客户关系管理中客户细分理论出发,研究关联规则挖掘技术在客户细分中的应用。
This thesis analyzes the condition of customer relationship management and customer segmentation, compares common customer segmentation approaches, and summarizes their advantages and disadvantages.
本文首先对客户关系管理和客户细分的现状进行分析,对常用的客户细分方法进行比较,总结出优缺点。
The paper analyzes the model of TPLC management, and using the correlative knowledge of Data Mining researches emphatically the customer segmentation and the product forecast in the TPLC.
本文对电信产品生命周期管理模型进行了分析,并且运用数据挖掘的相关知识着重对模型中的客户细分和产品预演进行了研究。
The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分构建了基于顾客细分企业管理顾客资产的模式;
The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分构建了基于顾客细分企业管理顾客资产的模式;
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