It is written the way people speak, in a casual,relaxed language.

VOA: special.2010.04.18

"I think most of the violence that we have seen from extreme right-wing groups has been of a more, if you will,casual,street variety targeted against demonstrations by immigrant groups or simple attacks on immigrants."

VOA: special.2011.07.30

And it draws in a much more, a broader audience, a lot of casual fans.

VOA: standard.2009.03.25

University-level research papers, she says,are now being peppered with casual phrases like "you know" and words like "guy" informal usages that were absent almost a decade ago.

VOA: standard.2010.01.16

She attributes the change to instant and casual communication.

VOA: standard.2010.01.16