The company can organize online publicity campaigns to try to limit the harm done by negative comments or bad news.

VOA: special.2011.07.22

Coming after a week of almost-universally upbeat economic data that buoyed U.S.markets, Wednesday's more-somber news is a reality-check, according to Alan Brown of Schroders, an asset management company.

VOA: standard.2009.08.05

The company says it is unaware of any accidents or injuries as a result of the flaw, but news reports link the defect to several accidents in the U.S, some with fatal results.

VOA: standard.2010.01.28

"After years of watching companies build things and create jobs overseas, it's good news that we've attracted a company to our shores to build a plant and create jobs right here in America."

VOA: standard.2010.07.03

But his message had to compete for attention with news that the giant insurance company American International Group,or AIG, paid out $165 million in bonuses to employees after the government agreed to bail out the financially troubled company.

VOA: standard.2009.03.21