Among those P&G brands are products many American consumers use everyday, like toothpaste,deodorant, disposable baby diapers, laundry detergent and potato chips.

VOA: standard.2010.02.20

"An attack on a public location, but particularly one that people use in their everyday lives, has a very strong psychological impact and it also tends to generate a lot of media coverage."

VOA: standard.2010.04.01