Levi Strauss opened a small dry goods store, first in New York, then in San Francisco, California.

VOA: special.2011.08.12

In nineteen twenty-eight the Levi Strauss company registered the word "Levi's" as a trademark for their product.

VOA: special.2009.12.18

Levi Strauss was born in Bavaria, an area that today is part of Germany.

VOA: special.2009.12.18

The history of blue jeans usually begins with a man named Levi Strauss.

VOA: special.2009.12.18