"I think a lot of them are really derivative of "Lost."" With so many viewing choices, getting audiences to tune in to a serialized drama each week is no easy feat, yet "Lost" managed to hold onto a huge,loyal fan base.

VOA: standard.2010.05.25

Another unique feature of advertising on the Super Bowl is that even many who are not football fans, tune in just to watch the commercials.

VOA: standard.2010.01.27