Lee is the director general of the Presidential Council on Nation Branding, tasked with enhancing South Korea's prestige abroad.

VOA: standard.2009.11.05

He could have worked on a ranch out in the West, couldn't he?This looks like branding things,don't they?

在西部他可以在一个大农场工作，难道不可以吗，这个看上去,像是在印商标，是吧？

麻省理工公开课 - 固态化学导论课程节选

And that is one area where Lee at the Branding thinks South Korea can show strong leadership.

VOA: standard.2009.11.05