• One is, in 1988 home prices were rising rapidly in Los Angeles, not so in Milwaukee, so people were just extrapolating the price increase.

    其一,1988年,洛杉矶房价上升的势头很猛,密尔沃基却没有,所以人们推测房价会继续上涨

    耶鲁公开课 - 金融市场课程节选

  • What you see in the insula conversely is when people see a price that they think is excessive You see an increase in that activation and that predicts they are not going to buy the product.

    而相反,岛叶部分活动代表,受试者认为价格偏高,这种活动的增多意味着受试者不会做出购买选择。

    斯坦福公开课 - 7个颠覆你思想的演讲课程节选

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