We get a check for the Cheetos as well, but only because we're trained to believe that one tastes good and the other one doesn't, because in different cultures it would be the reverse.

我们还是选奇多作为食品,但选择的原因仅在于,所受的教育,告诉我们它好吃,而蟑螂不好吃,在不同的文化中情况可能是相反的

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选