The makers of sugary breakfast cereals changed how they market to children, and the fast-food chicken dinner chain KFC stopped frying its food in artery-clogging,(high-trans-fat oils) after the group threatened to sue.

VOA: standard.2010.06.24

Okay, so there was the family theme here that now that KFC is healthy it becomes something the whole family can enjoy.

所以这有个家庭主题,肯德基变得健康了所以全家都能享用了

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

The next one I'd like to show you is a KFC ad, and this ran fairly recently.

接下来我要给你们看一个肯德基的广告,这是个最近的广告

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Now there's a political and business history to this because KFC, as large a company as it is, is owned by a larger parent company, believe it or not, called Yum Brands.

这是它的行政和商业历史,因为像肯德基这样庞大的公司,为一个更为庞大的母公司所有,信不信由你,这个母公司叫做百胜餐饮集团

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

KFC is--now is healthy, yes?

肯德基现在变得健康了,还有吗

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.

一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选