A reputation -- what people think of you, good or bad -- is built one message at a time.

VOA: special.2011.07.22

But because they have such a good reputation, on the bases of ratings and other kinds of securities, people just took them as they were.

但是这些评级公司有着良好声誉，基于他们传统的评级,和对其他保险的评级，人们自然相信他们。

斯坦福公开课 - 经济学课程节选