What he means, for instance, in this case is well, talking to yourself is self-reinforcing or giving bad news to an enemy is reinforcing because it makes your enemy feel bad.
比如在这个例子中,他的意思其实是,自言自语是种自我强化行为,而向敌人散布坏消息也是一种强化,因为这样做可以使敌人感到不快。
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