So Pieter Hoff has invented a simple plastic device called the Groasis Waterboxx.

VOA: special.2010.07.13

That's what we wanna achieve with Kindle, to have a device, so simple, it's a tool that would disappear and let you enter the author's world.

这就是我们想要通过Kindle达到的目标，设计一种简单的装置，自己消失的同时,能够让读者进入作者的世界。

普林斯顿公开课 - 领导能力简介课程节选