Should it be customized, or in other words, made specific for the particular audience or can we create something that is an off-the-shelf product that people can use in many different environments?

应该为特定的受众，量身设计教育过程,还是制造,一种现成的产品,以供人们,在多种不同环境中使用？

麻省理工公开课 - 媒体、教育、市场课程节选

So leaving aside the specific example of beer, you think about some product that has some dimension on which it varies, and we can use this model to see how competition is going to work in that market.

把啤酒的例子放在一边,你们自己想一些在某种程度上,有所不同的产品,我们使用这个模型来研究,这个市场的竞争是怎样的

耶鲁公开课 - 博弈论课程节选