So, for a lot of aspects of your life you only get feedback when you're good, when you do something good.

在你生活中很多时候，通常你收到评价,都是你做得好，或者你做了好事时。

耶鲁公开课 - 心理学导论课程节选

They have to pay--the premium has to cover the costs, so it was tough to get someone to buy life insurance even though they really needed it--it was such a good idea for them.

因为保费必须要超过保险公司的成本,因此,尽管寿险很好,人们也需要它,但是真正要说服人们购买,却是很困难的

耶鲁公开课 - 金融市场课程节选