Do we think something would taste good and do we define it as a food as part of a culture?
我们是否认为某种东西好吃,以及是否是食品因文化而异
So if you want to taste something good, just knock at the door.
所以如果你想要品尝美味,就都试看吧。
Why does chocolate taste good?
为什么巧克力好吃?
One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
It doesn't even taste good.
大脑甚至都不好吃
Well then we get a check for the Cheetos, does it taste good?
那么让我们来看看奇多,它好吃吗
They showed the vats of chocolate where people were stirring in things, and those evoke a lot of interesting sensations in people, a lot of interesting reactions in people because fat is inherently tasting good to us because it--there's reason for it to taste good because it provides so many calories.
人们往大桶巧克力中搅拌其他食物,这唤起了人们许多有趣的反应,这些反应很有意思,因为脂肪对人类来说是天生的美味,味道不错的原因是,脂肪提供了如此之多的热量
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