You either need to implore them to behave differently, you need to coerce them to behave differently, or you need to educate them to behave differently.

你要么乞求他们改变自身行为,要么强迫他们改变自身行为,或者你需要教育他们来改变自身行为

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选