-
So one case to think about is what if the other firm, you're Coke, what if Pepsi is pricing below cost?
一种情况是如果另一家公司,假如说你是可口可乐,如果百事可乐定价低于成本怎么办
-
This answer that says I just undercut Pepsi, that's true provided that Pepsi hasn't gone above the monopoly price.
比百事定价低点的答案,只有在百事没有高于,垄断价格时才是正确的
-
And so when it was time to have a Coke or a Pepsi you had eight ounces, and then you were considered done.
当时一顿饭配有八盎司的可乐,大家都认为那足够了
-
We're just producing Coca-Cola and Pepsi and for want of a better world, spewing it out into the market.
我们只是生产可口可乐和百事可乐,只是投入市场造福百姓而已
-
Now be honest, how many of you in a blind taste test can taste the difference between ordinary Coke and ordinary Pepsi?
老老实实,你们谁能在不知道的情况下尝出,可口可乐和百事可乐的不同
-
So if Pepsi is the low price drink in the market then no Coke is sold at all.
如果在市场上百事可乐的价格较低,可口可乐就卖不出去
-
We're Coca-Cola and Pepsi, so we really don't want to have to bring the mafia in, Although maybe we do, I don't know.
我们是可口可乐和百事可乐公司,我们都不想将黑手党卷进来,可能也希望他们介入吧,谁知道呢
-
Let me take an example that I understand better than I understand Coke and Pepsi.
让我举一个,我比可口可乐和百事可乐了解更多的例子
-
There's also a part of the payoffs that's analogous to forcing me to drink Bud Light or forcing the forcing the Pepsi drinkers to drink Coca-Cola.
还有一部分类似于,强迫我喝百威淡啤酒或者,强迫喜欢喝百事的人去喝可口可乐
-
I'll be wondering what on earth is Pepsi up to, but that's fine.
我会疑惑百事究竟想干嘛,但不管他了
-
So Patrick's response in Pepsi is to overproduce relative to the monopoly quantity, actually overproduce even relative to the Cournot quantity and produce all the way out here.
百事可乐公司面对垄断产量,采取的举措是增加产量,实际上增加产量就会导致,产量逐渐接近古诺产量
-
All right, so Patrick when he's in the when he's playing the manager of Pepsi he's going to produce more of this undrinkable liquid and produce this quantity here.
好的,帕特里克是,百事可乐公司的经理,他会生产更多这种难喝的饮料,产量是这么多
-
So these are Coke and Pepsi, that will confuse me less.
那就可口可乐和百事可乐吧,这会更容易理解
-
Pepsi's pricing exactly at marginal cost, what's my best response?
百事将价格精确地设定在边际成本,我的最佳对策是什么
-
when I talked on the first day of class about my own boyhood experience when a Coca-Cola was an eight ounce glass or a Pepsi was an eight ounce bottle rather, that was a serving.
上课第一天,我讲了我少年时代的经历,那时可口可乐装在八盎司的玻璃瓶里,百事可乐也一样,那是一餐份量
-
So Patrick, our manager of Pepsi believes that Coca-Cola is going to produce this quantity and he's agreed to produce this quantity.
百事的经理帕特里克认为可口可乐,会按照协议产量来生产,他也会这么做
-
Suppose the other guy didn't exist, Suppose Pepsi didn't exist, so Coke has the whole market, then we would solve out this problem.
假设对手不存在,假设百事可乐不存在,那么可口可乐占领整个市场,然后我们就可以解决这个问题
-
in whatever it is you guys imagine makes Coke and Pepsi different, it could be that thing.
你们所认为的可口可乐和百事可乐的不同,它可以是那个不同
-
It's going to be /2 in the case where Coke and Pepsi cost exactly the same.
当可口可乐和百事可乐的价格一样时,销量将是/2
-
If Pepsi is the low price then Coke sells nothing.
如果百事的价格低则可口可乐就卖不出去
-
So this is the total quantity of Coke plus Pepsi.
也就是可口可乐和百事可乐的总产量
-
So if Pepsi is dumb enough to price above monopoly, sure I will undercut Pepsi but I won't undercut Pepsi by a penny, I'll undercut Pepsi all the way down to the monopoly price and make monopoly profits.
如果百事笨到把价格设的高于垄断价格,我当然要定价比百事低,但不是低一点,我要把价格设得比百事低直至垄断价格,并获取垄断收益
-
When I was a boy the eight ounce Coke was the default serving, and when I was a child when it was time to have a Coke or a Pepsi you had eight ounces and the event was over.
当我还是个小男孩的时候,可口可乐,或是百事可乐都是八盎司装的,而且最多就只能喝一瓶
-
So the products we mentioned last time were Coke and Pepsi, but you could think of other products that are pretty much identical.
上次举例的产品是可口可乐和百事可乐,但你们可以把它想象成其他,同样的产品
-
So I started off with an example that's pretty bad for this story, namely, Coke and Pepsi.
我以一个例子作为开始,一个不太恰当的例子,即,可口可乐和百事可乐
-
There's one other possibility here I've missed which is what if Pepsi prices at marginal cost itself?
这里还缺少一个可能性,即,如果百事定价在边际成本怎么办
-
Pepsi's pricing below cost, what's your best response?
百事可乐定价低于成本,你的最佳对策是什么
-
Coke and Pepsi are producing this stuff.
公司分别生产可口可乐和百事可乐
-
What if Pepsi prices at marginal cost?
如果百事定价在边际成本怎么办
应用推荐