And third, they were required to put together implementation plan while they did the cost-benefit analysis to Merrill Lynch for offering this product to service.

第三，要求他们整合,实施计划,做出成本效益分析,以让美林推出该产品。

麻省理工公开课 - 媒体、教育、市场课程节选

So the cost of the product will be higher for them, for you know, for any product that uses advertising

所以他们的产品价格就会更高，你知道，任何打广告的产品。

广告和价格的关系 - SpeakingMax英语口语达人

that every company that uses advertising needs to then bake into the cost of the product.

所有打广告的公司都要把广告成本加入产品成本里。

广告和价格的关系 - SpeakingMax英语口语达人

Now, instead of being the cost of traveling that distance to go and buy the product, what's it going to be?

不是走一定距离,去买产品的成本,它是什么呢

耶鲁公开课 - 博弈论课程节选