Well, one thing that goes wrong is that suppose Coke and Pepsi were able to either to write a contract or whatever to sustain joint monopoly output at this high price, this price which is actually producing positive profits in the industry it is going to turn out, therefore the price is going to be above costs.

我来说吧,问题出在这里了,假设可口可乐和百事达成了协议,不管签的是协议还是合同,只要能通过协约维持垄断产出,通过制定高价来达到正的利润就行,这样价格是高于成本的

耶鲁公开课 - 博弈论课程节选

And we pay a very high price for this inability, for this refusal to accept the fact that it is part of human nature that is constrained, that is there no matter what.

我们为这种无能付出高昂代价，为拒绝接受,本性受约束，生而有之的事实，付出高昂代价。

哈佛公开课 - 幸福课课程节选

And notice that if Pepsi has priced above the monopoly price, suppose Pepsi has priced this good so high that it's above the monopoly price, then, as the gentleman said, I can capture the whole market by pricing just below Pepsi.

注意如果百事设定的价格高于垄断价格,假设百事把价格定得太高了以至于,高于垄断价格,那么像那位先生说的,我可以用低于百事的价格来占领整个市场

耶鲁公开课 - 博弈论课程节选