-
So Patrick, our manager of Pepsi believes that Coca-Cola is going to produce this quantity and he's agreed to produce this quantity.
百事的经理帕特里克认为可口可乐,会按照协议产量来生产,他也会这么做
-
Cajun salad, nice steak.
路易斯安那沙拉，还有可口的牛排。
-
Now be honest, how many of you in a blind taste test can taste the difference between ordinary Coke and ordinary Pepsi?
老老实实,你们谁能在不知道的情况下尝出,可口可乐和百事可乐的不同
-
When I was a boy the eight ounce Coke was the default serving, and when I was a child when it was time to have a Coke or a Pepsi you had eight ounces and the event was over.
当我还是个小男孩的时候,可口可乐,或是百事可乐都是八盎司装的,而且最多就只能喝一瓶
-
This was eventually taken out, and actually just for your interest, there was no overlap between the time when cocaine was in Coca Cola and lithium was in 7-Up, so there was a few years difference between those two times, but it's amazing to think about what does go into processed foods.
锂最终被去掉了，如果你感兴趣的话，可口可乐中含有可卡因,与七喜中含锂的时代,并没有交集，它们之间还差了几年，但是想一想加工食品里,会加入什么东西还是很令人吃惊的。
-
So if Pepsi is the low price drink in the market then no Coke is sold at all.
如果在市场上百事可乐的价格较低,可口可乐就卖不出去
-
So the products we mentioned last time were Coke and Pepsi, but you could think of other products that are pretty much identical.
上次举例的产品是可口可乐和百事可乐,但你们可以把它想象成其他,同样的产品
-
Let me take an example that I understand better than I understand Coke and Pepsi.
让我举一个,我比可口可乐和百事可乐了解更多的例子
-
There's also a part of the payoffs that's analogous to forcing me to drink Bud Light or forcing the forcing the Pepsi drinkers to drink Coca-Cola.
还有一部分类似于,强迫我喝百威淡啤酒或者,强迫喜欢喝百事的人去喝可口可乐
-
The only rider on that being, if they're producing Coca-Cola and you have any kind of concern for your teeth, maybe you shouldn't produce so much anyway.
如果可口可乐是唯一的生产者,并且你狠关心牙齿健康的话,或许你就不应该生产这么多产品了
-
Okay, so Patrick's producing here but what about Mr. Coca-Cola guy?
帕特里克是这么制定产量的,那可口可乐会怎么做呢
-
So I started off with an example that's pretty bad for this story, namely, Coke and Pepsi.
我以一个例子作为开始,一个不太恰当的例子,即,可口可乐和百事可乐
-
Steve, and I guess in red he should be the Coca-Cola guy, and let's pick on our Jimmy stewart from last week, whose name is Patrick.
斯蒂文是可口可乐的经理,再请出上周的吉米·斯图尔特,叫帕特里克的那位同学来
-
But Patrick knows Steven pretty well; he knows those guys who run Coca-Cola are pretty smart guys, so Patrick knows that the guy who runs Coca-Cola is going to anticipate that the guy who runs Pepsi is gonna cheat on the guy who runs Coca-Cola, and hence the guy who runs Coca-Cola is going to play a best response to Patrick's cheat on quantity.
但是帕特里克也很了解史蒂文,他知道可口可乐的经理都很精明,帕特里克知道可口可乐的经理会预料到,帕特里克会违约,因此可口可乐的经理就会寻找最佳对策,因为帕特里克违约在先
-
Well, one thing that goes wrong is that suppose Coke and Pepsi were able to either to write a contract or whatever to sustain joint monopoly output at this high price, this price which is actually producing positive profits in the industry it is going to turn out, therefore the price is going to be above costs.
我来说吧,问题出在这里了,假设可口可乐和百事达成了协议,不管签的是协议还是合同,只要能通过协约维持垄断产出,通过制定高价来达到正的利润就行,这样价格是高于成本的
-
So if P1 is less than P2--so if they're the low price firm-- if Coke is the low price firm, only Coke sells in the market.
如果P1小于P2,公司1的价格较低,如果可口可乐的价格较低,市场上将只销售可口可乐
-
in whatever it is you guys imagine makes Coke and Pepsi different, it could be that thing.
你们所认为的可口可乐和百事可乐的不同,它可以是那个不同
-
when I talked on the first day of class about my own boyhood experience when a Coca-Cola was an eight ounce glass or a Pepsi was an eight ounce bottle rather, that was a serving.
上课第一天,我讲了我少年时代的经历,那时可口可乐装在八盎司的玻璃瓶里,百事可乐也一样,那是一餐份量
-
Now, Mr. Coca-Cola guy knows Patrick pretty well, they've been in the same industry for a while and Mr. Coca-Cola guy, whose name is?
可口可乐的人很了解帕特里克,他们做同行有段时间了,可口可乐的经理叫什么来着
-
It's going to be /2 in the case where Coke and Pepsi cost exactly the same.
当可口可乐和百事可乐的价格一样时,销量将是/2
-
If Pepsi is the low price then Coke sells nothing.
如果百事的价格低则可口可乐就卖不出去
-
So this is the total quantity of Coke plus Pepsi.
也就是可口可乐和百事可乐的总产量
-
So Steve and Patrick are respectively the managers of Coca-Cola and Poland Spring and Patrick believes that the Coca-Cola manager is going to may be we should just make this Coke and Pepsi since two identical they're near enough and identical, right?
史蒂夫和帕特里克分别是,可口可乐和波兰泉的经理,帕特里克认为可口可乐的经理打算,或许该用可口可乐和百事可乐,他们俩才是对手是吧
-
This time, however, instead of setting quantities, instead of just deciding how much Coke and Pepsi to produce and spewing it out in the market and letting prices take care of themselves, this time the firms are going to set prices and let quantities take care of themselves.
这次不是规定产量,上次是确定,可口可乐和百事可乐的产量,运到市场上销售,并让价格自主的浮动,而这次,公司将要预先设定价格,并让产量自动调节
-
There's no Pepsi in the market and 1-P1 quantity of Coke is sold.
百事可乐卖不出去,可口可乐的销量是1-P1
应用推荐