But he wants to get at something here, and I think it's helpful to put it next to that advertisement for Ulysses.
我觉得把它和那个《尤利西斯》的广告放在一起,会对你们很有帮助。
So the cost of the product will be higher for them, for you know, for any product that uses advertising
所以他们的产品价格就会更高,你知道,任何打广告的产品。
That's how this advertisement represents critics, even though it also invokes critics to describe what's powerful about the novel.
这就是广告对批评的描述,尽管如此,它还引述批评家的话来衬托小说的出色之处。
So traditionally, what we've done was we had a very small sales force and we sell some ads.
销售团队规模很小,只靠广告赚钱。
But if it watches you over some amount of time just like it's been for years with advertisements, can this kind of algorithm, this kind of process presumably improve?
但是如果它像关注广告一样,花费一些时间关注你,这些算法和进程,想必会提升吧?
Again, there's no advertising affecting this, there's no parents being irresponsible and buying sugary cereals for the poor little animals.
此外,这个结果并不受广告营销的影响,也不因为有父母不负责任,给这个可怜的小动物买高糖的谷物
So, what business do you have to buy ads in newspapers announcing yourself.
因此对冲基金不能,在报纸上买广告位,为自己宣传
And so if you can cut out all of that advertising budget, then you can sell the product for much cheaper.
所以如果你把广告预算都去掉,产品就可以卖得便宜很多。
This was very big in an ad campaign at least last year, I'm not sure if it still is, with the little butterfly.
它的广告宣传做得很大,至少在去年是这样的,我不确定它现在还是不是,它这里有一个小蝴蝶。
So what? A very fat, remember? And famous for his commercials on television.
这又怎么样呢,一个很胖的,著名的人因为电视广告出名。
And this was before the Ad came up for the army.
这些是军队的广告。
There was editorial and the other was advertising.
一种是社论,另一种是广告。
I think, you know, a lot of the campaigns that I've personally worked on are some of my favorites.
很多我工作过的公司,也有一些我很喜欢的广告。
Same with, you know, models and actresses who do advertising for people. You know, it's their job.
同样,做广告的模特和女演员也是这样。那就是她们的工作。
So for example, in United States, Super Bowl is a really big time for us to advertise
例如,在美国,橄榄球超级大赛对我们来说就是做广告的重要时刻,
Their ads were in the newspapers every day.
他们的广告每天见诸报端
Uh, for, um, and for other jobs if you're looking for a newspaper or an advertising agency,
至于其他工作,如果你想从事新闻或者广告公司方面的工作,
That, one of my favorite ads of his was a perfume bottle stuck between a woman's legs,
我最喜欢他的那个香水瓶夹在一个女人腿中间的广告,
The point of this advertisement is to make you feel like you don't have to know what the critic knows in order to read this novel.
这个广告的目的是让你觉得不用具备批评家的知识,也能读懂这部小说。
How do you deal with that trade-off where you absolutely need an ad sales force but at the same time, if one person at a time, you just can't say let's go out and hire five good engineers or five good ad sales people and not have them be great?
如何做出选择,如何取舍,当你急需一批销售人员,但如果只碰见一个合适的人选,你不只能因此去找,5个差不多的工程师,或者5个差不多的广告销售?
At the same time it's part and parcel of that elite body of knowledge, so again there is this kind of two-facedness to the advertisement.
同时,它是精英知识主体,的不可或缺的一部分,所以这也是这个广告的两面性。
So, hedge funds do not advertise, that's why people don't know about them and they have a mysterious -they sound mysterious.
对冲基金公司做不了广告,那也是公众并不了解他们的原因,他们披着一层神秘的面纱...,他们听起来挺神秘的
All right, so what are some of themes when you pick up when you see something like that?
当你看到类似的广告的时,你从中发现了哪些主题
But when you have many page views and that many people spending much time on the site, you can monetize it pretty easily just by putting matters on there.
当拥有那么大的访问量,当人们花大把时间在你的网站上时,仅靠投放广告,就能轻松赚钱。
but as far as I understand it, they, a large share of their operating budget goes to advertising,
但是照我的理解,它们,很大一部分经营预算都给了广告,
Some people believe that spending money on an advertisement is more important than making a quality product.
有的人相信多花钱做广告比生产质量好的产品更重要。
Now when Black Boy was published there was a war bond advertisement on the back cover of the book.
当《黑孩子》出版时,战争债券的广告是附在书后的。
I mean there's obviously the manly thing, but what message is being given to the men who see this?
我是指广告显然是以男性作为主角的,但是这广告想对男性观众传达哪些信息呢
It's not their choice--they might like to advertise -but they can't without running afoul of the SEC.
他们也不想这样...他们也想登广告,但是不可以登,否则会与证交会起冲突
And it's really, the significance of advertising is getting friends to talk about a brand, right?
当你和朋友们聊起一个品牌的时候,广告的作用越来越明显了,不是吗?
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