Needless to say, when this memo of the Ford Motor Company's cost-benefit analysis came out in the trial, it appalled the jurors, who awarded a huge settlement.

不用说，当福特汽车公司的这份成本效益分析备忘录,在审理时被公之于众，陪审团大为震怒，判定巨额赔偿。

耶鲁公开课 - 公正课程节选

you wouldn't go to a pure investment bank either and say I want to buy a hundred shares of Ford Motor Company, ? where is your stockbroker?

你不能去一个真正的投行然后说,我想买几百股福特汽车的股票，你的证券公司在哪里？

耶鲁公开课 - 金融市场课程节选

I think that if Ford and other car companies didn't use cost-benefit analysis, they'd eventually go out of business because they wouldn't be able to be profitable and millions of people wouldn't be able to use their cars to get to jobs, to put food on the table, to feed their children.

我觉得要是福特和其他汽车公司,不使用成本效益分析的话，他们最后就会倒闭,因为他们无法盈利,这样就会有数百万人无法开车上班，没法赚钱，养不起小孩。

耶鲁公开课 - 公正课程节选

For example, if Ford Motor Company wants to issue corporate bonds or they want to issue new shares they would go to an investment bank and the investment bank would say, okay we can underwrite for you, but we'll do it for you.

例如，如果福特汽车,想要发行公司股票或者募集新股,他们会去投行,然后投行的人会说，好的我们能帮你承销。

耶鲁公开课 - 金融市场课程节选