CRM; customer loyalty; customer satisfaction; customer delivered value.
客户关系管理；客户忠诚；客户满意；客户让渡价值。
Customer delivered value is the difference between total customer value and total customer cost.
顾客让渡价值是指顾客总价值与顾客总成本之差。
From the customer delivered value theory, this paper constructs tourist delivered value in tourist areas.
本文从顾客让渡价值理论的角度，构建旅游景区游客让渡价值。
From the customer delivered value theory, this paper constructs tourist delivered value in tourist areas.
本文从顾客让渡价值理论的角度，构建旅游景区游客让渡价值。
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