首先对整合营销传播概念进行梳理。

First, the concept of IMC is mentioned.

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我相信，这必将推进整合营销理论在中国的应用。

I'm sure it will carry forward the integrated marketing theory in China.

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第三部分，整合营销传播战略的制订与媒介分析。

Part Three: The plan of IMC strategy and Media choice.

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第三部分，整合营销传播战略的制订与媒介分析。

Part Three: The plan of IMC strategy and Media choice.

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