冲动性购买不仅是销售和市场营销。
冲动性购买行为在消费者行为研究领域中占有重要地位。
Impulse buying behavior in the field of consumer behavior plays an important role.
冲动性购买是一种普遍的购买行为类型，其影响因素众多。
As one of general buying behaviors, impulse buying is affected by many factors.
尤其是，对冲动性购买产生原因的研究将能给营销实践提供理论指导。
In particular, the study on the reasons of impulse buying will provide theoretical guidance to marketing practice.
首先，食品的不健康与冲动性购买有联系，不健康的食物会诱发冲动反应。
First, there is a correlation between unhealthiness and impulsiveness of food items: Unhealthy food items also tend to elicit impulsive responses.
因此关于冲动性购买行为对品牌忠诚度的影响研究将具有非常现实的意义。
So it is very critical to study how impulsive buying behavior affects on brand loyalty.
虽然研究人员注意到了心情对冲动性购买的影响，但却没有深入地研究其影响的具体过程。
Researchers had paid attention to the effect of mood on impulsive buying, but they did not study the process of it.
有关冲动性购买行为的研究，已有60多年的历史，这些研究大多集中于传统购物环境下。
It is over 60 years about impulsive buying behavior's research. However, most of these researches are under the traditional environment.
最后，根据对顾客购前和购后的顾客价值分析，提出了提高冲动性购买顾客价值的方法和途径。
Finally, based on the analysis of customers 'value before and after the buying, the paper put forwards ways and means to promote customers 'value of impulse buying.
在这种情况下，冲动性购买行为日益成为当前消费的主流，研究消费者冲动性购买行为具有重要意义。
With tourists as the case and on the basis of 323 questionnaires, the paper discusses how experience activities influence impulse buying.
本文重点在于将传统市场环境中冲动性购买行为研究引入网络环境下，探讨了消费者网上冲动性购物行为形成机制。
This article focuses on the traditional market environment in impulse buying behavior into the network environment of the consumer online shopping behavior of impulsive mechanism.
本研究首先通过国内外文献分析，提出冲动性购买行为的主要影响因素和研究假设，在此基础上构建理论概念模型。
This article raises the main influential factors of consumer impulsive buying behavior and the hypothesis of research based on the theories of domestic and foreign articles.
本文在现有的顾客价值和冲动性购买研究的基础之上，将顾客价值的相关理论和研究模型用于冲动性购买行为的研究。
Based on the existing research of custom value and impulsive buying, this paper USES relevant theories and models of custom value in the study of impulsive buying.
认为顾客价值是决定冲动性购买的主要因素，冲动性购买者的购后评价也是基于购买前和购买后的顾客价值评价作出的。
It presumed that custom value is the main factor of impulsive buying, and the succeeding evaluation is based on the customers 'value pre - and post-purchasing.
在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
第二，使用现金付款比用信用卡付款给人心理上造成的痛苦更多，因此用现金消费引发的痛苦会抑制大家购买垃圾食品的冲动性。
Second, cash payments are psychologically more painful than card payments, and this pain of payment can curb the impulsive responses to buy unhealthy food items.
在供应链体系中，作为供应链终端的我国城市青年女性消费者，其消费行为具有如下特点：追求时尚、追求名牌、个性化、冲动性、无购买目的的休闲消费、追求便利。
To the city young women of the SC terminal, their consume behavior characteristic is: vogue, famous brand, characteristic, excite and consume without purpose, convenience.
在供应链体系中，作为供应链终端的我国城市青年女性消费者，其消费行为具有如下特点：追求时尚、追求名牌、个性化、冲动性、无购买目的的休闲消费、追求便利。
To the city young women of the SC terminal, their consume behavior characteristic is: vogue, famous brand, characteristic, excite and consume without purpose, convenience.
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