Social marketing applies commercial marketing methods to health communication, education and intervention with the consumer orientation attitude and achieves the goal of behavior change.
社会市场学方法提出以目标人群为中心的工作理念,借用商业市场技巧进行传播、教育和干预活动,达到改变行为的目的。
Social marketing applies commercial marketing methods to health communication, education and intervention with the consumer orientation attitude and achieves the goal of behavior change.
社会市场学方法提出以目标人群为中心的工作理念,借用商业市场技巧进行传播、教育和干预活动,达到改变行为的目的。
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