Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.
实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。
On the basis of the brand equity management, this thesis aims to search for a method of promoting performance of national express service.
在总结了国内外对品牌资产理论研究的基础上，本文选择了从消费者的角度对速递品牌资产进行研究。
Brand equity measurement system includes three steps: conducting brand audits, designing brand tracking studies, as well as establishing a brand equity management system.
品牌资产测评系统包括实施品牌审计，设计品牌跟踪调研，建立品牌资产测评系统三个步骤。
In the brand building, such as how to plan and accurately position brand and how to add value through brand equity management, Chinese Enterprises need to be further standardized and improved.
企业在进行品牌建设时对于怎样规划品牌、怎样准确地品牌定位、怎样通过管理增值品牌资产等方面还需要进一步规范和提高。
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
Through the brand asset management Research and on brand equity thinking - case analysis, reached some enlightenment.
通过对品牌资产管理的研究和对品牌资产的思考——案例分析，得出了几点启示。
Brand extension is very important strategy for many enterprises' brand management, it is also a good way to use brand equity.
品牌延伸是很多企业实施品牌管理的重要战略，也是品牌资产利用的重要方式。
In this study, brand equity as the research object, through theoretical analysis and empirical research, we developed measurement scale and management model based on the consumer's brand equity.
本研究首先对国内外的品牌资产研究成果进行了综述，为本研究的设计和开展提供了知识准备和理论基础；
In this study, brand equity as the research object, through theoretical analysis and empirical research, we developed measurement scale and management model based on the consumer's brand equity.
本研究首先对国内外的品牌资产研究成果进行了综述，为本研究的设计和开展提供了知识准备和理论基础；
应用推荐