In order to strengthen themselves, enterprise must walk out of country door, implement brand internationalization strategy, set up international trademark.
为了增强自身实力,企业必须走出国门,实施品牌国际化策略,树立国际品牌。
Then the thesis compares internationalization strategy of international brand design with domestics.
然后又比较了国际品牌和国内品牌设计的不同国际化策略。
So, we should strengthen development; implement the strategy of brand culture and internationalization strategy to expand liquor industry.
因此,白酒行业应加大研发力度,实施品牌文化策略、国际化策略,以壮大白酒产业。
In this strategy, the core is brand localization. Through the co-effort of fast reaction and development of culture ingredient, the difficulty on the way to internationalization can be minimized.
在该战略中,品牌的本土化是核心,通过企业的快速反应和品牌的文化内涵的开发的协同作用,将可以把品牌国际化前进道路上的困难降到最低。
Chinese enterprises should select the brand strategy flexibly and adjust the brand strategy in proper time according to their resource situation and internationalization progress.
中国企业应根据自身资源状况和国际化的进程,灵活选择品牌战略,并适时对品牌战略做出调整。
Chinese enterprises should select the brand strategy flexibly and adjust the brand strategy in proper time according to their resource situation and internationalization progress.
中国企业应根据自身资源状况和国际化的进程,灵活选择品牌战略,并适时对品牌战略做出调整。
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