When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
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