From Facebook to Instagram, the medium refocuses our attention on videos and images, rewarding emotional appeals—'like' buttons—over rational ones.
从Facebook到Instagram,这种媒体将我们的注意力重新集中在视频和图像上,奖励情感诉求,而不是理性的诉求,例如“点赞”的按钮。
Furthermore it is defended by use of emotional appeals and conformist arguments.
此外,它还被情感要求和遵奉者的意见所辩护。
Making sentimental, emotional appeals that are out of character with the rest of an analytical paper.
在分析性文章中,使用情感性的、情绪化的结尾。这两者具有不同的性质,很不搭调。
While emotional appeals are not appropriate, fervent factual espousal of a doctrine, policy, or finding is absolutely OK.
尽管诉诸情感并不恰当,但根据事实,热切拥护一项主义、政策或发现,则无伤大雅。
Disclaimers, Emotional Appeals and Production Techniques in Food Advertising Airing in Programs Rated for Children. Is There a Good Balance?
儿童节目中食品广告的二重形式否认、情感诉求与产品技巧……有这样良好的平衡点吗?
Dual Modality Disclaimers, Emotional Appeals and Production Techniques in Food Advertising Airing in Programs Rated for Children. Is There a Good Balance?
儿童节目中食品广告的二重形式否认、情感诉求与产品技巧……有这样良好的平衡点吗?
How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
Print ads are interesting to emotional appeals to persuade the means of advertising, will enable the audience in a happy mood conditions voluntarily accept advertising messages.
趣味性平面广告属于以情感诉求为说服手段的广告,可使受众在愉快的心情条件下主动接受广告信息。
Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.
当然,儿童向的广告中理性诉求是有限的,因为大多数广告用情感和间接方法对心理状态或联想产生诉求。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响,以理性诉求较佳。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响,以理性诉求较佳。
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