We had to hype the film to attract the financiers.
我们不得不大肆炒作这部影片以吸引金融家们。
After decades of hype, American offices may finally be losing their paper obsession.
经过几十年的大肆宣传，美国办公室可能最终会不再痴迷于纸张。
The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.
底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。
Election 2012: Hope beneath the hype.
美2012大选：炒作下仍存在希望。
This translates into hype that’s not useful.
成炒作，这不是有益的，这转化。
But the figures do not support the hype.
但是这种夸夸其谈似乎得不到数据的支持。
And it wasn't by hype or clever marketing.
也不是靠炒作和精明的市场推广。
Cloud computing: More than marketing hype?
云计算：仅仅是营销口号吗？
The natural tendency is to hype things up.
这种意料中的倾向会把事情说得天花乱坠。
Cybersecurity hype of 2011 will dwarf that of 2010.
网络安全在2011年的热度将盖过2010年。
This time, the hype centers on more precise ways to sell.
这一次，炒作集中于以更精准的方式销售商品。
He criticized the media hype over the so-called zhuangyuan.
他对媒体对于“高考状元”的大肆宣传进行了批评。
XML has always had a lot of hype and confusion surrounding it.
XML周围总有许多夸大之处和混淆之处。
All hype aside, electrification certainly proved to be a good idea.
除了所有的大肆宣传，电气化的好处无疑已经得到了证明。
I think the hype factor is dying down on SOA, and that is a good thing.
我认为SOA的炒作正在逐渐消失，这是个好现象。
AMID the hype about electric cars, one problem remains: their price.
在对电动车的铺天盖地的宣传之中，还有一个悬而未决的问题，那就是价格。
Competitors quickly tried to douse another conflagration of iPhone hype.
竞争者们很快试图扑灭iphone所掀起的另一场热潮。
I found a lot of hype online about making money from blogs and I got excited.
我从网络上看到了许多有关从博客中赚钱的炒作信息，我对此感到非常兴奋。
And, of course, all the Chinese-wealth hype needs to be put in perspective.
当然，所有有关中国富人的宣传都需要考虑到所处的大背景。
SAML? for real or were they just hype and trickery meant to spur the acquisition?
的传闻是真实的吗，或者这只是为了策动并购进行的大肆宣传？
Others believe it is hype, as it USES long established computing technologies.
也有人认为云技术不过是个噱头，因为它实际采用的是早已存在的计算机技术。
A lot! It is obvious that hype sets the bar high, increasing the chances of a miss.
很多！很显然，炒作使得期望的门槛提高了，反而更多的可能是带来失望。
I mean you can hype a DJ. But ultimately, you have experience the DJ in the club.
你可以宣传一位DJ，但是最终你要在俱乐部里感受这个DJ。
Don't believe all that hype about how they don't have a time of the month either.
也不要相信他们所说的整个月都没有时间之类的话。
Despite the hype, only 5% of the developers report a revenue higher than expected.
虽然广告宣传得天花乱坠，但只有5%的开发者的收益会超过预期。
And despite all the hype about new entrepreneurs, they have had a mediocre decade.
并且尽管所有的宣传都是关于新企业家，他们也不过是度过了一个平庸的十年。
And despite all the hype about new entrepreneurs, they have had a mediocre decade.
并且尽管所有的宣传都是关于新企业家，他们也不过是度过了一个平庸的十年。
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