In Summarizing the concept and types of allographemes and identicalness discussed in this paper, we analyze why the phenomenon shapes.
本文在总结东巴文字字素变体和同形现象内涵及其类型的同时，对这些现象产生的原因加以分析。
With pragmatic presupposition in English advertisement rhetoric devices, advertisement makers seek the identicalness or similarities with consumers in terms of value, attitude, belief, knowledge, etc.
在广告修辞用语中利用语用预设 ，广告者在价值、态度、信念、知识等方面追求与消费者有相同或相似之处。
With pragmatic presupposition in English advertisement rhetoric devices, advertisement makers seek the identicalness or similarities with consumers in terms of value, attitude, belief, knowledge, etc.
在广告修辞用语中利用语用预设 ，广告者在价值、态度、信念、知识等方面追求与消费者有相同或相似之处。
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